Home » Learning Center » Transforming Admissions for one of the top middle eastern Universities

Transforming Admissions for one of the top middle eastern Universities

Thousands of university applicants come in every year and managing admissions is no small feat. The need to be accurate, fast and secure is non-negotiable. The Saudi Electronic University (SEU) faced these challenges head-on, and with the help of Plat4mation rationalized their admission process.

3 minutes
Transforming Admissions for one of the top middle eastern Universities
Sugandha Verma
Sugandha Verma 17 September 2025

Table of contents

Contact person

Yasser Zain-Abdullah

Yasser Zain-Abdullah

Regional Managing Director

Challenge

SEU needed an efficient and scalable solution to manage their admissions process across bachelor’s and master’s programs. The existing systems lacked integration, automation, and the ability to handle high-volume admissions during peak periods.

Time efficiency was at an all-time low and people were more likely to make errors in manual screening of applicants. Checking academic scores, program preferences, and seat availability was a nightmare for employees to take care of at such a large scale.

Additionally, SEU required a system that could integrate with multiple government and public sector platforms, verify academic backgrounds, and support secure online payments, all while maintaining a seamless user experience.

 

Solution

Plat4mation delivered a fully integrated Admission Management System for the Saudi Electronic University (SEU). We combined our native CSM capabilities with a highly customized application tailored specifically to the university built in the ServiceNow platform.

Key feature included:

  • Integration with 7+ government and public sector systems
  • A payment getaway to enable secure online fee payments directly through ServiceNow
  • Full automation of applicant screening, filtration and sorting process based on academic criteria, preferred programs, campus branches, gender and seat availability
  • An integrated platform that offers users a seamless, reliable and supportive platform throughout the entire admission process, including both bachelor and master programs
  • Automated verification of academic backgrounds via system integrations for accuracy and credibility

We made sure that with the use of this approach not only did we provide a cutting edge platform that handled SEU admissions but also a platform that:

  • Improved their operational efficiency
  • Supported their primary revenue stream
  • Ensured scalability and resilience to handle peak admission periods without performance degradation
  • Aligned with their goals and long-term digital strategy

 

“We are delighted with the service and the system delivered by Plat4mation. The platform has proven to be reliable, scalable, and capable of handling the complexity of our admissions process while ensuring an error-free, fully automated applicant screening and sorting experience.”

 

Results

The implementation of our platform had a massive impact on the digital journey of SEU. Successfully supporting 80,000+ registered users within the admission window and managing more than 60,000 completed applications, showcasing the ability to handle large-volume cases with ease. Millions of Saudi Riyals were securely processed through the integrated payment getaway, demonstrating reliability and trust.

Behind the scenes, the platform executed over 9 million workflows and API calls, which ensured seamless communication with external systems and fully automated applicant screening. This reduced manual workload, ensured less errors and expedited decision making  processes.

With Plat4mation, SEU set a new standard for digital admissions in higher education, showcasing that even in peak admission periods they can handle it with ease and no efficiency problems.