Plat4mation Announces Plans to Acquire Adeno to Strengthen its Nordic Presence and Expand Value‑Driven ServiceNow Adoption
Utrecht, the Netherlands and Copenhagen, Denmark – Plat4mation, the largest Europe‑based pure‑play ServiceNow Elite Partner, today announced it has entered into an agreement to acquire Adeno, a leading ServiceNow specialist in Denmark. This strategic move, supported by Plat4mation’s lead investor Keensight Capital (“Keensight”), one of the leading private equity managers dedicated to pan-European Growth Buyout[[1]] investments and ServiceNow Ecosystem Ventures, strengthens Plat4mation’s presence in the Nordics and marks an important step in its long‑term growth strategy across Europe.
The Nordics represent a key growth market for ServiceNow, with increasing demand for enterprise‑wide workflow automation, AI‑enabled capabilities, and measurable business outcomes. Building on Plat4mation’s established Nordic presence since opening its Sweden office in 2024, and by combining Adeno’s strong regional expertise with Plat4mation’s global scale and end‑to‑end ServiceNow capabilities, Plat4mation is well positioned to accelerate strategic ServiceNow adoption across the region.
“In recent years, we have taken deliberate steps to focus our growth on the areas where we can deliver the greatest value for our customers and the ServiceNow ecosystem,” said Elmer de Valk, CEO of Plat4mation. “The acquisition of Adeno is a natural next step in that journey, enabling us to build on our momentum in Europe, advance our innovation roadmap, and further strengthen our position in the Nordics with additional scale and expertise. Together, we aim to help organizations unlock the full value of ServiceNow as a strategic enterprise platform.”
Adeno was founded with a clear focus on helping customers realize tangible value from ServiceNow early in their transformation journey. The company is recognized for its deep expertise and practical understanding of the processes that organizations face when implementing and operating the ServiceNow AI platform. Adeno’s team includes highly experienced ServiceNow consultants, including current and former ServiceNow MVPs, bringing strong thought leadership and hands‑on delivery capabilities to complex enterprise environments. This value‑first approach closely aligns with Plat4mation’s outcome‑driven delivery model, which emphasizes business impact, scalability and long‑term return on investment.
“This acquisition marks the beginning of a new chapter for Adeno. We have built a company focused on delivering tangible value from ServiceNow from the very start of every engagement, and joining Plat4mation allows us to build on that foundation at greater scale,” said Charlie Rødgaard, CEO of Adeno. “By combining our deep Nordic expertise with Plat4mation’s global capabilities, we are well positioned to grow faster, expand our impact across the region, and bring our shared vision for value‑driven ServiceNow transformation to more customers.”
Through the acquisition, Plat4mation expands its Nordic footprint while further strengthening its capabilities across enterprise ServiceNow workflows, including risk, security, compliance, CRM, and AI‑enabled automation. Customers in the Nordics and across EMEA benefit from a single ServiceNow partner offering advisory, implementation, and managed services across the full ServiceNow lifecycle.
Following completion, the transaction would reinforce Plat4mation’s position within the ServiceNow ecosystem. By supporting broader platform adoption beyond traditional IT service management, the combined organization helps customers leverage ServiceNow as the AI control tower across the enterprise.
Arjan Hannink, Partner at Keensight Capital, commented, “This acquisition is fully aligned with Plat4mation’s strategy to reinforce itself as a leading pure-play ServiceNow partner across Europe. We look forward to continuing to support Plat4mation in its international development and in strengthening its position within the ServiceNow ecosystem.”
The transaction is subject to customary closing conditions.
[1] Growth Buyout: investment in profitable, private companies experiencing strong growth, in minority or majority positions, with or without leverage, using a flexible approach tailored to the needs of individual entrepreneurs, in order to finance organic growth projects, acquisition strategies or provide historic shareholders with liquidity.
About Plat4mation
Plat4mation is the largest pure-play ServiceNow Elite Partner based in EMEA, helping organizations make work flow through AI-driven transformation. We deliver advisory, implementation, and managed services across the ServiceNow AI platform, with expertise in workflow automation and AI capabilities that accelerate productivity, simplify complexity, and create measurable business impact.
Founded in 2013 and headquartered in Utrecht, the Netherlands, Plat4mation has grown to over 730 employees in 13 countries worldwide. We are proud to be recognized with multiple Global and EMEA ServiceNow Partner Awards. Learn more at www.plat4mation.com.
Media Contact
Evelien van Loon, Plat4mation
evelien.van.loon@plat4mation.com
About Adeno
Adeno is a Denmark-based ServiceNow consultancy focused on helping large enterprises turn the platform into a true driver of business value. Founded in 2022, Adeno has quickly established itself as a trusted advisor to some of the largest organizations in Denmark, combining deep platform expertise with a strong commercial and outcome-driven mindset.
With a strong local presence in Denmark and a growing footprint across the Nordics, Adeno has built a reputation for quality, customer satisfaction, and long-term partnerships. The company combines advisory depth with hands-on delivery, enabling customers to scale their ServiceNow platforms efficiently while maintaining a clear focus on business outcomes.
Media Contact
Charlie Rødgaard
ServiceNow, the ServiceNow logo, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries.
About Keensight Capital
Keensight Capital (“Keensight”), one of the leading European Growth Buyout firms, is committed to supporting entrepreneurs as they implement their growth strategies. With over 25 years of experience and more than €8bn of assets under management, Keensight Capital’s team of seasoned professionals leverages their differentiated private equity experience to invest in profitably growing companies generating revenues in the range of €10 million to €400 million. Drawing on its expertise in the Technology and Healthcare sectors, Keensight identifies the best investment opportunities in Europe and works closely with the management teams, providing capital, strategic guidance and operational support. Keensight operates in more than 90 countries across the globe with a presence in Paris, London, Boston, and Singapore.
www.keensight.com
Media contact
Cindy Giraud, Keensight
cgiraud@keensight.com
+33 6 37 96 55 37
Headland for Keensight Capital
Del Jones, Headland Consultancy
djones@headlandconsultancy.com
+44 (0)78 9407 7816
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