Plat4mation Appoints Wytze Rijkmans as Chief Revenue Officer to Accelerate Global Growth

Utrecht, the Netherlands – August 26, 2025 – Plat4mation has appointed Wytze Rijkmans as Chief Revenue Officer, effective August 1st, 2025. This strategic addition to the leadership team supports the company’s plan to scale commercial operations and expand globally.

Rijkmans brings extensive global leadership experience with a strong track record in building and scaling organizations. The seasoned executive has driven enterprise growth and commercial transformation in leadership roles at HP, Tanium, and ServiceNow, with proven expertise in building high-performance sales organizations.

Rijkmans joins Plat4mation with decades of experience across software sales, IT professional services, and enterprise go-to-market strategy, including international experience serving as EVP of Sales and Marketing for TIS. He previously co-owned and led a successful ServiceNow implementation partner, helped boost net new ACV as Managing Director at ServiceNow Netherlands, and most recently served as Vice President at Tanium.

In his new role, Rijkmans will initially focus on strengthening commercial performance across the Benelux region, working closely with the regional leadership teams and sales organization. He will also lead Plat4mation’s Global Commercial Office and establish a global hunting team to drive pipeline growth. His responsibilities will include oversight of all regional sales teams and activities worldwide, with a focus on key markets across EMEA and North America. This includes driving commercial growth in the Kingdom of Saudi Arabia, following Plat4mation’s recent acquisition of Unikomm and its strategic investment in the region.

“Plat4mation’s continued growth depends on a strong and scalable sales foundation,” said Rijkmans. “In the coming months, I will work with commercial leaders and marketing to implement practices that support pipeline growth, improve conversion, and deliver consistent commercial results.”

The appointment reflects Plat4mation’s continued expansion into new geographies and an increasingly diverse solution portfolio. As the commercial organization scales, the CRO role will ensure strong execution, consistent alignment, and sustainable growth across regions.

“I chose Plat4mation because of their strategic timing and proven ability to secure higher-tier clients while operating at the forefront of the industry as a recognized specialist,” added Rijkmans.

“Wytze brings the experience, mindset, and energy needed to lead commercial teams at scale,” said Elmer de Valk, CEO of Plat4mation. “He understands what it takes to drive performance and build winning teams. With Wytze in this role, we can further accelerate our growth while continuing to invest in the people and processes that set us apart.”

About Plat4mation

Plat4mation is a global business transformation partner and the largest pure-play ServiceNow Elite Partner based in Europe. We help organizations make work flow by aligning technical excellence with business strategy, delivering end-to-end advisory, implementation, and managed services across the ServiceNow platform. With a strong track record of enabling scalable, flexible solutions, we support over 200 enterprise customers across industries. Our deep expertise includes AI-powered workflows and Generative AI capabilities that simplify complexity and unlock long-term business impact.

Founded in 2013 and headquartered in Utrecht, the Netherlands, Plat4mation has grown to over 650 specialists in 13 countries worldwide. We are proud to be recognized with multiple Global and EMEA ServiceNow Partner Awards. Learn more at plat4mation.com.