ASICS: GDPR4U

With its roots in Japan, ASICS is a world-wide leading manufacturer of sports gear.  They are renown for their running shoes, which have been ranked as one of the best in the market. Next to footwear, they also produce clothing and accessories. In such a multinational corporation, which processes millions of personal data each year, GDPR compliancy is especially important.

The challenge

As a global customer-facing organization, implementing solutions for GDPR was of key importance for ASICS. Through their websites, products, and applications ASICS collects personal data of millions of users. It was therefore of vital importance that ASICS was able to get control and overview over all personal data being handled.

The solution

We implemented our GDPR solution at ASICS together with ASICS stakeholders from all around the world. Following the Plat4mation workshop methodology, ASICS’ specific requirements for the GDPR solution were gathered and configured in a short time frame in a challenging environment. The solution facilitates the organization to build and maintain their required GDPR processes and control evidence to demonstrate compliancy.