Plat4mation announces Integrated New Product Development solution to accelerate new product development for manufacturers

Evelien van Loon
Head of Corporate Branding & Communications

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ServiceNow’s 2021 Global Industry Solution for Manufacturing Partner Award winner, Plat4mation, launches second solution to give manufacturers a competitive edge.

Utrecht, The Netherlands — January 14, 2022 — Today, Plat4mation announced Integrated New Product Development solution, a new solution built on ServiceNow designed to improve prioritisation and management of all initiatives related to new product development or improvement of existing products.

As part of the ServiceNow Partner Industry Solution Program, Integrated New Product Development provides:

• Structure, by making use of known New Product Development processes
• Visibility to the end-to-end product development cycle
• Potential to integrate and leverage information from existing systems such as PLM, Finance, Jira and Lab Information Management Systems (LIMS). Enabling ServiceNow as the orchestrating platform for integrated New Product Development.
• A Product record which stores attributes such as pricing, expected revenue and versioning, and that can be linked to one or multiple initiatives at the same time
• Roll out programs which allows for an agile ramp-up phase for the newly delivered or improved Product

This enables manufacturers to be more focused, efficient, and cost-effective with their innovation pipeline. This solution aims to make manufacturers more agile in their new product delivery efforts to keep pace with a constantly evolving market demand.

The Integrated New Product Development solution leverages ServiceNow^® Project Portfolio Management (PPM) to help companies assess and prioritize the right initiatives and helps ensure they are executed efficiently. This solution adheres to industry best practices, which helps ensure that budgets and resources for new product development are optimally managed, time-to-market is accelerated, and innovation priorities are always aligned with the business strategy and current or expected market demand.

Plat4mation is laser-focused on helping organizations across all types of industries realize digital transformation objectives by leveraging the capabilities of the Now Platform^®.

“Following the success of our first manufacturing industry solution, we realized how much value the Now Platform could create in areas beyond IT and Shared Services. So, we assembled a team to identify areas where businesses need to be more agile and innovative, and designed a solution to help our customers achieve these goals. The manufacturing industry faces the most pressure with the onset of “Consumerization,” and our Integrated New Product Development solution delivers three essential capabilities to help manufacturers: Structure for the new product development cycle, Speed for new product delivery, and the Visibility that enables an organization to prioritize innovation spending toward the new products that hold the most promise,” said Elmer de Valk, CEO, Plat4mation.

“New product development is the lifeblood of manufacturing companies and is often a very complex and lengthy process – it’s ripe for optimization,” said Binoy Gosalia, Global Head of Industry Partnerships, ServiceNow. “Plat4mation’s deep process expertise coupled with the robust functionality of the Now Platform will help reduce the time to market for manufacturers to launch new products, generating tremendous value for our customers. We look forward to continued collaboration with Plat4mation to deliver new and innovative solutions to help address the ever-demanding challenges facing the manufacturing industry.”

The new solution is available here on the ServiceNow Store.

About Plat4mation

Plat4mation is a global pure-play ServiceNow partner that makes work flow. Our goal is to boost workforce productivity and happiness by implementing solutions that provide great experiences and ensure work flows intelligently across and between organizations. Furthermore, we future-proof our solutions by enabling our customers to continually measure and improve performance.

Besides offering world-class ServiceNow Implementation and Managed Services, we provide thought leadership to strategically guide our customers to take full advantage of all ServiceNow capabilities. Our award-winning ServiceNow Application Development Services ensure we can transform any business need into a powerful digital business application.

ServiceNow, the ServiceNow logo, Now, Now Platform, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries. Other company names, product names, and logos may be trademarks of the respective companies with which they are associated.

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