Leadership team

Global board

Elmer de Valk

Chief Executive Officer (CEO)

“It is my mission to show customers the transformational benefits that platforms can bring to their organization and think about ways to achieve those benefits.”

Elmer is one of the three co-founders of Plat4mation, 4Industry and 4Mation Technologies India. In his role as CEO, he closely collaborates with customers and ServiceNow to develop and market innovative solutions and implementation approaches. He makes sure our offerings address business challenges, while utilizing new platform capabilities to their full extent.

Elmer is often praised for his visionary outlook and entrepreneurial passion. He has got his heart and soul in the company and is an excellent motivational speaker. Watch out, because his enthusiasm is infectious!

Elmer de Valk

Chief Executive Officer (CEO)

Roel Schoenmakers

Chief Finance & Operations Officer

“Automating and simplifying processes that lead to greatly improved speed and quality is what gets me really excited!”

Roel is one of the three co-founders of Plat4mation, 4Industry and 4Mation Technologies India. As CFO and Chair of the Plat4mation and 4Industry Investment Committee, Roel is responsible for strategy development and execution.

But with 15+ years of experience as SaaS/PaaS Management Consultant and 10+ years of ServiceNow experience, Roel also advises customers by designing pragmatic solutions that solve complex business challenges. He can break down technical complexity into manageable pieces and thus drive efficient delivery, ensuring client expectations are exceeded and maximum value is derived from the platform.

Roel has a high-energy, passionate and enthusiastic character. He really is the embodiment of our core value Fun & Energetic!

Roel Schoenmakers

Chief Finance & Operations Officer

Bas Tax

Chief HR Officer (CHRO)

“I love to work with customers one day, and the next I’m busy strategizing on how to improve our HR service delivery, recruitment, etc.“

Bas is one the three co-founders of Plat4mation, 4Industry and 4Mation Technologies India. He has extensive experience with implementing ServiceNow and app development, which is why he’s still often involved in large implementation projects.

In his current role as CHRO, Bas is responsible for internal communications and human resources. Since we’re growing so fast, he’s now professionalizing the HR department to ensure we keep attracting and retaining talent in this competitive labor market.

Bas has an open, warm and sensitive personality and is a real people person. No wonder why HR handles our employees with a lot of care and attention!

Bas Tax

Chief HR Officer (CHRO)

Thijs Daemen

Chief Technology Officer (CTO)

Thijs Daemen

Chief Technology Officer (CTO)

Raymond Beijerling

Chief Delivery Officer

“I live to develop inspiring partnerships with customers and to get the most out of their platform”

Raymond is our COO and has years of operational, consulting and management experience in the field of IT Service Management and ServiceNow. He is able to fully understand the challenges of a customer and provide them with the best solutions.

Within Plat4mation, Raymond plays an important role in guiding our projects and consultants. He is service-minded, energetic and pragmatic, making him the go-to guy for many customers.

Raymond Beijerling

Chief Delivery Officer

Stef Knaepkens

Chief Strategy Officer (CSO) / Director BeLux

“What is now proved was once only imagined – William Blake”

Technology has come to an unprecedented level of power. IT enables people and organizations to finally do what they once imagined. We probably live in one of the most exciting times ever. Leading a great team at Plat4mation is a unique opportunity to push the boundaries of imagination. Let’s prove that the future is promising with the power of Now!