In short, Reporting is used to show the actual state of the records and Performance Analytics can be used to show trends made from historical data stored in snapshots and calculate new metrics using this data.
Being able to make informed decisions starts with something very simple: making sure everyone fills in the required data fields. We’ve already helped dozens of organizations improve their data quality, so you’re in good hands if you need help with this.
There’s a lot to know about ServiceNow data, processes and experiences to properly set up dashboards so you can make informed decisions. We’ve seen many customers base their decisions on the wrong KPIs and data. That’s why it is sometimes difficult to set this up properly without expert help.