ServiceNow partner Plat4mation launches in Sweden​

Skyline of Stockholm, image of multiple buildings and clear blue sky. Feature image for plat4mation new office in Sweden

Utrecht, June 11, 2024 – Plat4mation, the global pure-play ServiceNow Partner in world-class consultancy services and applications for the ServiceNow platform, today officially announces it is opening a new office in Stockholm, with former Sofigate director Michael Thunberg serving as Managing Director. This also marks the start of a new organizational unit called Global Markets. Plat4mation aims for Nordic market leadership within 3 to 5 years. 

Having attracted Keensight Capital and ServiceNow as investors earlier this year, Plat4mation’s global market expansion with ServiceNow is in full swing. Branching out to Sweden as the first country in the Nordics means the Dutch company will be able to provide healthy competition to other big players in the vibrant ServiceNow ecosystem, allowing it to serve its existing customer base in the region, and provide solutions and strategic guidance to new clients. Plat4mation expects the move to result in a revenue increase of 50 million euros and 30 new accounts by 2027. The team at the Global Markets unit is expected to comprise of 150 people by the end of 2027. Plat4mation will have more than 10 employees in Sweden by the end of 2024.  

Exploring New Geographies 

With the new Global Markets organizational unit, the company is set on becoming a ServiceNow market leader in the Nordics within the next 3 to 5 years. Though focused on various industries, Plat4mation will have offerings specifically tailored to manufacturers, financial services, technology service providers and the public sector in this new market. Using their presence in the Nordics, the company intends to take their global experience and apply it locally – first to Sweden, then to Finland, Denmark, and Norway. 

“The global demands of organizations in public and private sectors to digitally transform continues to grow, fueling the need for intelligent workflow solutions, built on ServiceNow.  We aim to become the champion both within this flourishing market and globally, continually driving us to explore new geographies. The Nordics market, and Sweden in particular, has been on the radar for quite some years, as we already have an existing customer base. Opening a new region can only be successful if you find the right leader. With Michael’s impressive track record within the ServiceNow ecosystem and immense drive, we are confident that he is the right person for the job”, says Plat4mation CEO Elmer de Valk. 

Managing Director Michael Thunberg 

The Stockholm office will be led by Managing Director Michael Thunberg. Previously the Managing Director of Sweden at business technology company Sofigate, Thunberg is experienced in setting up new offices and building high-performing teams. His experience in consulting, sales management, and general management goes back 30 years. Thunberg will be responsible for all Plat4mation go-to-market activity in the Nordics, aligning the company’s regional go-to-market approach with global strategy. 

“I am very excited to establish Plat4mation in the Nordics. The last couple of years I have been working closely with ServiceNow, leveraging the platform’s hyper-automation capabilities to deliver unparalleled value to businesses and organizations across the Nordics. Plat4mation is bringing world-class talents and offerings, which resonates extremely well on the market. This has allowed for a strategic partnership with ServiceNow to truly enable the best solutions together with our customers. The long-term strategic partnership and investment from ServiceNow is something very unique and is a quality assurance of the capabilities of Plat4mation, as well as trust in further success. With the establishment of our Stockholm office, we are allowing more Nordic customers to be on the cutting edge of the digital transformation. Moreover, we are excited to announce plans for additional offices in Finland, Denmark, and Norway”, says Michael Thunberg.  

About Plat4mation 

Plat4mation is a global pure-play ServiceNow Elite partner that makes work flow. Our solutions and strategic guidance drive digital transformation and boost employee happiness. Hereby empowering people to get work done quickly and efficiently so they can focus on what truly matters in their work. 

By utilizing the golden square – People, Process, Platform and Performance, we provide tailored ServiceNow solutions and insights to ensure work flows intelligently across and between organizations. Enabling customers to continually measure and improve performance. After all, technology is only as good as the processes implemented around it, which in turn are only as good as the insights gained from it and the people responsible for them. 

Evelien van Loon

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Evelien van Loon
Marketing Manager
+31 6 16 79 66 04

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